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Baha Mar ramps up promotion ahead of 2015 opening

SK+G, the full service marketing agency behind the branding and creative development for the $3.5 billion Baha Mar Resort & Casino in Nassau, announced the debut of a short promotional film that premiered online earlier this week. 

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Date:
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SK+G/Baha Mar
Friday, January 9, 2015
Friday, January 9, 2015

LAS VEGAS, January 2015 /PRNewswire/ — SK+G, the full service marketing agency behind the branding and creative development for the $3.5 billion Baha Mar Resort & Casino in Nassau, The Bahamas, announces the debut of a stylish short film that premiers online today. The online launch is a targeted digital-only campaign, directing audiences to view the full 2-minute version of the immersive film on the updated Baha Mar website, using native advertising, apps, e-mail and social channels. Following the digital campaign, dramatic TV spots will air in the U.S. and Canada in early 2015.


The film, titled “The Voyage,” was filmed in Croatia and The Bahamas, centering on a stylish, worldly couple as they make their way on a special voyage to an unknown destination. Throughout the spot, we see cinematic flashbacks of their well-traveled life together including milestone moments they’ve experienced in Riviera-style locations around the globe – extraordinary moments of arrival, discovery and jubilation. An unexpected twist reveals that a new journey is about to begin for them. This is a story about rejuvenation, revelry and adventure. And it can only happen at a place called The New Riviera. Produced by Emilio Estefan and set to the iconic song “Feeling Good,” performed by Las Vegas headliner, Matt Goss with a 17-piece orchestra, the soundtrack further evokes that special combination of vintage swagger and modern romance.

TV spots will air in both :60 and :30 versions throughout the U.S. including New York, Philadelphia, Miamiand Houston starting February 22, debuting during the broadcast of the Academy Awards.

The film is part of a multi-media, international marketing campaign concepted and executed by SK+G that includes broadcast, print, OOH, digital and experiential event components.

“Baha Mar is a destination of epic proportion and is sure to become one of the great iconic attractions for discerning travelers around the world. With that in mind, we knew we had to introduce the brand in an equally commanding way. This enchanting film does that,” states John Schadler, managing partner at SK+G. “The Voyage is a story of glamour, excitement and the promise of a place that could only be described as ‘The New Riviera’.”

“The Voyage” represents the next chapter revealed in the Baha Mar brand launch, which included extensive teaser print ads in publications including Vanity Fair, Travel + Leisure, Food & Wine and Departures, dominations in high profile transit stations including New York’s Penn and Grand Central, 30th Street Station in Philadelphia and South Station in Boston as well as taxi cabtop advertising in New York, Philadelphia,Boston and Miami during Q4 of 2014.

The coinciding print campaign, “Modern Getaways” was shot by acclaimed photographer Kristian Schuller, whose portfolio includes campaigns for Compari and Neiman Marcus and an array of editorial for publications including Vanity Fair.

The total annual media spend for 2015 is projected at $20 – $25 million.

About SK+G
Headquartered in Las Vegas, SK+G is a premier 360-degree leisure and lifestyle marketing agency which provides strategic branding to leading companies throughout the U.S. and internationally. Founded in 1999 by John Schadler and Jerry Kramer, SK+G currently employs more than 100 people, with billings in excess of $60 million on an annual and capitalized basis. SK+G’s clients represent blue-chip brands in the hospitality, gaming, travel, entertainment, real estate and retail categories including: Allegiant Air; Vdara Hotel & Spa; Borgata Hotel Casino & Spa; Baha Mar (The Bahamas); The Grand Del Mar (San Diego); Belmond (formerly Orient-Express North America); Planet Hollywood International; Agassi Graf Holdings and Andre Agassi Foundation for Education.

For more information on SK+G, visit skg.global or call (702) 478-4000. Find us on Facebookfacebook.com/skgpr and follow us on Twitter and Instagram @SKGPR.

About Baha Mar
Baha Mar is set on 3,000 feet of white sandy beach just 10 minutes from Nassau’s fully renovated and expanded international airport. It will feature an elite collection of hotel brands with gaming, entertainment, private residences, shopping and natural attractions that reflect an authentic Bahamian experience. The resort’s Grand Opening celebration is planned for Spring 2015. The Baha Mar Casino & Hotel includes a 1,000-room hotel and a 100,000-square-foot Las Vegas-style casino. Baha Mar also will include a 700-room Grand Hyatt, a 300-room SLS LUX, and a 200-room Rosewood at Baha Mar. Amenities will include TPC at Baha Mar, a Jack Nicklaus Signature golf course; 200,000 square feet of flexible convention facilities, including a 2,000-seat entertainment venue; an ESPA spa; art galleries featuring Bahamian art; more than 40 restaurants, bars and clubs; global luxury designer and local artisan boutiques; and 20 acres of exquisitely landscaped beach and pool experiences, including a beachfront sanctuary with native Bahamian flora and fauna. In addition, upon completion of renovations, the all-inclusive Melia Nassau Beach will become part of Baha Mar. For more information please visit bahamar.com

During a meeting between Bahamian Prime Minister Perry Christie yesterday, Chinese President Xi Jinping announced an agreement that would allow the trading of residential mortgage-backed securities to take place in The Bahamas.

The first ICONs have now been registered, setting a positive tone for this investment funds product that was launched at the end of 2014 by the Bahamas Financial Services Board and the Ministry of Financial Services.

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