Executives from the multi-billion dollar luxury resort Baha Mar and representatives from the Ministry of Tourism met recently to discuss marketing objectives and strategies for both Baha Mar and The Bahamas.

Baha Mar has the potential to attract a greater number of tourists from untapped, high potential, markets such as Latin America and China, according to resort executives.

“Marketing Baha Mar effectively and attracting increasing numbers of visitors to The Bahamas is our number one goal,” said Denise Godreau, chief marketing officer at Baha Mar, at the meeting.

“The strong relationship that we have with the Ministry of Tourism is part of advancing that effort. Baha Mar’s success will be a win for the people of The Bahamas.”