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MOTA launches new ’14 islands open’ campaign

One month after Hurricane Dorian devastated parts of Grand Bahama Island and The Abacos, the Bahamas Ministry of Tourism and Aviation is executing a multi-channel marketing campaign designed to keep the country’s economic engine strong by recruiting, retaining and reinvigorating travel to The Bahamas. 

Source:
Date:
Updated:
Tourism Today
Wednesday, October 23, 2019
Wednesday, October 23, 2019

NASSAU, Bahamas, October 2019 (Tourism Today Network) – One month after Hurricane Dorian devastated parts of Grand Bahama Island and The Abacos, the Bahamas Ministry of Tourism and Aviation (BMOTA) is executing a multi-channel marketing campaign designed to keep the country’s economic engine strong by recruiting, retaining and reinvigorating travel to The Bahamas. The BMOTA has aggressively deployed a range of tactics to drive the narrative that The Bahamas is ready to welcome visitors.


The message, creative and communications efforts aim to spread a balanced message that, while the country rallies to rebuild Grand Bahama Island and The Abaco, the best way to support this effort is to visit one of the 14 Bahamian Islands that remain open for business.

“In the month following Hurricane Dorian’s devastation of our beloved islands of Grand Bahama and Abaco, we have been working diligently with partners to let travelers know that 14 islands in The Bahamas are open and ready to welcome visitors warmly,” said Bahamas Minister of Tourism Dionisio D’Aguilar. “By swiftly deploying a multi-channel campaign educating the public that The Bahamas is still delivering the tropical getaway our islands are known for, we are fueling the tourism engine needed to rebuild and maintain a strong economy.”

This is an excerpt from Tourism Today as it appeared on October 23, 2019. For updates or to read the current version of this post in its entirety, please click here.

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