Delegates from National Tourist Offices, government agencies and other trade representatives, will explore winning sales techniques during the Caribbean Tourism Industry Workshop as part of Caribbean Week New York 2018 (#CWNY18).

The event will take place June 4, 2018, from 9am-noon at the Wyndham New Yorker Hotel (481 Eighth Avenue).

Facilitated by Steve Lang, CEO of Mon Cheri Bridals LLC, and themed “Employing Successful Sales Strategies,” the event will help attendees identify their company’s sales style and learn when and how to modify it to become effective converting sales to profits.

Attendees will learn how to develop and tell their company’s story in a way that attracts prospects and converts them to customers. The workshop will also walk attendees through the process of building an effective sales calendar that takes advantage of all available opportunities.

Caribbean Week New York 2018 will focus on wellness and well-being and the Caribbean’s offering in this field.

The week-long event (June 3-8) will incorporate many activities, including a trade show and educational forum for travel agents on how to sell the Caribbean as a wellness destination.