Bahamas Telecommunications Co (BTC) announced last week that the company has named leading Bahamian business executive Gershan Major to its expanded management team as vice president channels and marketing.

Major, formerly the chief executive officer of Mail Boxes Etc, is the latest in a series of Bahamians to join BTC in top management positions.

As VP of channels and marketing, he will be responsible for development and implementing marketing and sales strategies for the telecommunications provider.

Channels and marketing focuses on creating a new competitive commercial strategy in preparation for the full liberalization of the telecommunications sector in 2014, according to company officials.

As head of the company’s Business Enterprise, Retail, Marketing Division and Directory Publications operations, Major will help to ready BTC for competition.

“Gershan brings the kind of practical experience that we needed for the road ahead,” says BTC CEO Geoff Houston.

“He has the right skill set and brings hands-on administration experience that we think is so vital to the position. In addition to ensuring our products and services are ideally placed in the market for the maximum benefit and revenue earning potential, he will be responsible for coaching and developing what we think is one of the more highly skilled marketing teams in the country.”

Major’s appointment was effective immediately.