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BFSB announces 2013 marketing initiatives

Wealth management, funds and insurance will be the focus of the Bahamas Financial Services Board's marketing campaigns this year, which will see delegations from the jurisdiction traverse the globe. 

Friday, March 8, 2013
Friday, March 8, 2013

BFSBAliya Allen (pictured), chief executive officer of the Bahamas Financial Services Board (BFSB), has announced that wealth management, the funds industry and the insurance sector will be the focus of the organization’s 2013 marketing calendar.

This year’s external communications and marketing outreach begins in earnest this month, when BFSB will be in Palm Springs, California for CICA–a major international insurance conference.

Conference participation and Bahamas Landfall presentations in Latin and North America, Asia and European financial centres are scheduled throughout the year as BFSB, supported by member firms, looks to these events to heighten interest in the advantages of The Bahamas as the leading and most experienced financial centre in the region.

Allen notes that the Bahamas Landfall events have become a key feature of the organization’s external communications programming.

“These have become a highly successful platform for conveying The Bahamas Advantage for private wealth management, asset management, residency and international business.”

“Our external marketing initiatives, with respect to market and sector focus, align directly with the BFSB’s long-term strategy for the industry. They are a direct reflection of the areas of opportunities and needs that have been identified by BFSB members.”

During the spring and early summer months BFSB will be involved in the Brasil Investment Summit in Sao Paolo and RIMS in Los Angeles in April; Bahamas Landfall events in Latin America in May; the Private Equity World Latin America Conference and the US Latin America Tax Planning Strategies Conference (both being held in Miami); and the Transcontinental Trust Conference in Geneva in June. Bahamas Landfall events in London, Toronto and Vancouver are also planned for June and July.

In October and November conference participation will include STEP LatAm in Uruguay, the Fund Forum Latin America being held in Sao Paolo and the Americas Family Office Forum and the International Wealth Forum both being held in Miami. Bahamas Landfall events also are planned in Miami and New York in November.

A Bahamas Landfall event in Asia is being considered for later in the year.

CEO Allen points out that BFSB’s six-part Competitiveness Conclave Series is an integral component of its marketing calendar.

The first session, “The Bahamas: A Globally Competitive Financial Centre”, was held on January 31, just prior to the International Business and Finance Summit in Bimini.

Other components will focus on issues such as Immigration Framework, A Business-Friendly Regulatory Regime, Rule of Law and the Courts, Managing & Developing Talent, and Ethics.

The Bahamas' annual Agricultural, Agribusiness & Marine Resources Expo was officially opened yesterday by Prime Minister Perry Christie, who called for more investment in the agricultural sector in order to grow jurisdiction's export market. Pictured: Prime Minister Perry Christie speaking at the opening.

Offshore oil exploration will be allowed off The Bahamas, the Environment Minister said Sunday, adding that a voter referendum on whether to go forward with full production will be held only after it is determined whether the island chain has commercially viable reserves.

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