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MOTA promotes Bahamas in China

The Bahamas Ministry of Tourism and Aviation, along with leading industry executives from Atlantis Resorts, Baha Mar, The Pointe and Majestic Tours, travelled to Beijing and Shanghai to meet media outlets and tour operators to promote The Bahamas as a premier destination for Chinese tourists. Pictured: Deputy DG, BMOTA, Ellison Thompson; Senior Director for Canada and China, BMOTA, Paul Strachan; International Marketing Manager, Baha Mar, Ana Lidia Cerna; Director, Majestic Tours, B.J. Saunders; Russell Miller, Senior VP and GM with responsibility for the Cove and Reef properties, Wendy Blaney, Sr VP of Sales for Atlantis, Minister of Tourism and Aviation, Dionisio D’Aguliar; Minister of Foreign Affairs; Darren A Henfield; DG, Joy Jibrilu; Bahamian Ambassador to China, Sterling Quan; Robert Sands, Sr VP of Administration and External Relations for Baha Mar. (MOT Photo)

Ministry of Tourism and Aviation
Thursday, November 8, 2018
Thursday, November 8, 2018

The Bahamas Ministry of Tourism and Aviation (BMOTA) led by the Hon. Dionisio D’Aguilar along with leading industry executives from Atlantis Resorts, Baha Mar, The Pointe and Majestic Tours, took media outlets and tour operators in Beijing and Shanghai on a whirlwind tour of the Islands of The Bahamas, solidifying its message that ‘The Bahamas is a viable destination for Chinese tourists’.

“This is the ideal time for The Bahamas to capitalize on promotional marketing efforts as Chinese tourists are searching for new and exciting destinations to visit,” said Deputy Director General at BMOTA, Ellison Thompson.

In less than two decades, China has become the world’s most powerful outbound market in travel, leapfrogging over the USA. According to the United Nation’s World Tourism Organization (UNTWO) in 2016, Chinese tourists spent more than $261.1 billion on travel, and that number is expected to grow exponentially over the next few years.

“Chinese tourists are critical players in the global tourism arena, and our presence here is just one of many efforts to offer and further promote the multiple and diverse islands of The Bahamas to this important group of travellers and simultaneously, work with China’s local media and travel influencers in ensuring that our message resonates loud and clear with their audiences,” said Joy Jibrilu, Director General, BMOTA.

American Airlines is also expected to shortly launch heavily discounted airline tickets for Chinese citizens travelling to The Bahamas via the United States.

Tourism and hospitality professionals who joined the BMOTA on the China expedition included Wendy Blaney, Sr. Vice President of Sales for Atlantis Resort; Russell Miller, Senior Vice President and General Manager with responsibility for the Cove and Reef properties; Robert Sands, Sr. Vice President of Administration and External Relations for Baha Mar; Karin Salinas, Vice President of Marketing for Baha Mar; Daniel Liu, President of The Pointe and B.J Saunders, Majestic Tours.

“Travelling great distances to promote The Bahamas is no easy task, but it speaks volumes that our local partners are here and recognize the importance of missions such as these to our domestic tourism product,” said Jibrilu.

“This is only the beginning of a truly remarkable partnership between The Bahamas and China, and we are so excited about the endless future opportunities,” Jibrilu concluded.

Source: Bahamas.com.

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