MIAMI, September 14, 2016 – Leveraging technology and understanding the power of Google Analytics to bolster the performance of the Caribbean’s tourism sector will be key components of the Caribbean Hospitality Industry Exchange Forum (CHIEF) at El Conquistador Resort in Puerto Rico from September 30 to October 2, 2016.

The Caribbean Hotel and Tourism Association (CHTA), organizers of the meeting, disclosed that experts from technology companies such as Google and TravelClick will share trade tips with delegates at the second annual exchange, which has been described as one of the most cost effective tourism education meetings in the Caribbean.

Other leading technology companies, including Cable and Wireless, Oracle, Rainmaker, SiteMinder and Sojern will have a presence at this year’s exchange.

At The Nuts and Bolts of Google Analytics session, assembled by Ben Dubrow, Export Consultant for Google, participants will learn the basics of viewing and analyzing data provided by this essential tool. The session will also cover recommendations on how to best use Google Analytics to increase sales.

Technology sessions at the three-day event include: Gadgets Gizmos and Guests – Best Practices in Hotel Technology, which will offer tech solutions and resources to revolutionize business; and Fishing for Information in a Sea of Data where Kerry Cannon, managing director of MMGY Global, will explain why capturing guest data is important to the bottom line. He will also share user-friendly, cost effective platforms to capture and interpret guest information.

Tech Tools to Stay Ahead of the Revenue Game will also be explored, and “Where Hi-Tech Meets High Touch” will look at using technology to enhance, not replace, the personal, human touch of hospitality.

In the general session, Ting Ting Yan, senior marketing strategist at Google who advises Fortune 500 clients in travel and leisure on their digital marketing, will moderate a discussion entitled The Caribbean thru the Looking Glass which will address perspectives on the future of the industry.

Other sessions at this year’s CHIEF conference will focus on environmental sustainability, operations, and sales and marketing.