Gulfstream International Airlines has announced that it is adopting a new name and brand: Silver Airways.

Gulfstream International Airlines was founded in May 2011 when Victory Park Capital, a Chicago-based investment firm, acquired select assets from the former Gulfstream International Airlines, which filed for bankruptcy in November 2010. Silver Airways continues the evolution of the carrier under Victory Park.

“Starting in May, we hit the ground running with a mandate to transform this airline from top to bottom,” said Darrell Richardson, chief executive officer of Silver Airways. “Our goal: to create the dream airline–one that’s financially sound, safe and professional, but also fun to fly and a great place to work. Adopting the Silver Airways brand is the latest step.”

The new Silver Airways logotype is derived from the spinning propeller blades of a turboprop engine such as those found on the Saab 340Bplus and Beechcraft 1900D aircraft that comprise the Silver Airways fleet.

Metallic silver and dark grey colours were chosen to evoke grace and professionalism, while officials say the deep fuchsia speaks to the brand’s vibrancy and dynamic growth potential.

The new name and brand became effective yesterday when Silver Airways welcomed the first of six recently purchased Saab 340Bplus planes to its fleet. The aircraft, which will be deployed along the carrier’s Florida-Bahamas routes, will feature the new Silver Airways logo and a completely re-designed livery.