Caribbean hoteliers and industry stakeholders will gather in Miami for the third instalment of the Caribbean Hospitality Industry Exchange Forum (CHIEF), slated to take place June 2-4 at the Hyatt Regency Miami.

Produced by the Caribbean Hotel and Tourism Association (CHTA), CHIEF is a high-level forum, which features a number of educational sessions, where the region’s hospitality industry assembles to network, learn, share ideas and collectively brainstorm creative solutions to current challenges.

“You get to meet all these persons talking about energy efficiency, technology, social media and online marketing,” said Sanovnik Destang, president of the St Lucia Hotel and Tourism Association (SLHTA) and executive director of Bay Gardens Resorts in St. Lucia.

“You get a chance to interact with regional hospitality professionals and figure out what they’re doing,” Destang added.

Furthermore, the latest products on offer for the hospitality industry will be presented at the CHIEF tradeshow.

“CHIEF offers a priceless educational opportunity for hoteliers to create a customized plan of success,” said Frank Comito, CHTA’s CEO and director general.

This year’s CHIEF offers attendees the chance to be part of professional development sessions and customize their experience with a choice of 16 industry-relevant topics.

General sessions focus on leveraging marketing potential and embedding sustainability into tourism offerings, among other things.

Other more specialized sessions will highlight areas such as branding strategies, cost management, customer service, local sourcing and upselling.

Caribbean hotelier Sir Royston Hopkin will address the importance of excellence in Caribbean tourism when he delivers the keynote presentation.

CHIEF will also recognize Caribbean businesses that implement best practices in the categories of Operations, Sales and Marketing, Environmental Sustainability, and Social Responsibility.