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BFSB announces 2016 marketing initiatives

The Bahamas Financial Services Board has a packed international itinerary for 2016, attending events in the US, Brazil, Panama, China and Mexico, among others. 

Friday, January 29, 2016
Friday, January 29, 2016

BFSBPrivate wealth management, investment funds and captive insurance will continue to be the focus of the Bahamas Financial Services Board’s (BFSB) marketing programme for 2016.

Newly appointed BFSB CEO Tanya McCartney says: “We will be actively engaged in conferences, advertising, public relations and other promotional efforts to promote all three sectors throughout the year.”

In the first quarter of the year, BFSB along with the Insurance Commission of The Bahamas will focus strongly on the insurance sector starting with participation in the World Captive Forum in Boca Raton, Florida scheduled for January 31-February 3. This will be BFSB’s first year attending the World Captive Forum, which is celebrating its 25th anniversary. It is one of the longest running international captive insurance conferences in the world.

Following this event BFSB and ICB will attend the Captive Insurance Companies Association Conference (CICA) in Scottsdale, Arizona in March, and another major international insurance conference – the Risk Management Society (RIMS) Annual Conference and Exhibition in San Diego, California – scheduled for April. Captive insurance is an area of recent expansion. The Bahamas is not a newcomer to captives and the opportunity for insurance to play a role in private wealth management is undeniable.

In March, BFSB will once again host its Annual International Business & Finance Summit (IBFS) at the Abaco Beach Resort in Marsh Harbour, Abaco.

Scheduled from March 10-12 the theme of this year’s summit is “The Bahamas Advantage: Defining Our Value Proposition” and will take the form of a strategy conclave.

Tanya McCartney“The objective is to chart a course for the growth and development of a viable and sustainable financial services sector, having regard to the global initiatives impacting the way we currently do business,” says McCartney (pictured).

She added “We are excited this year to refine our strategic plan which will frame all of our marketing activities. It is important that the experience of persons doing business in The Bahamas aligns with the expectations that we set through our marketing initiatives. BFSB will continue to collaborate with its members and the Ministry of Financial Services to ensure that the Bahamas remains top of mind as a leading international financial centre.”

During the spring BFSB will be participating in the Society of Trust and Estate Practitioners (STEP) Caribbean Conference in Saint Lucia in April; the Private Wealth Brazil Forum in São Paulo, Brazil and the STEP Annual Summit in Miami in May.

BFSB will also participate in Posidonia in Athens in June. Posidonia takes places every two years and will provide BFSB in partnership with the Bahamas Maritime Authority with an opportunity to promote financial and maritime services to the largest gathering of shipowners in the world.

The Private Wealth Mexico Forum in Mexico City and STEP Global Congress in Amsterdam will be the focus for the summer months.

Participation in STEP LATAM in Panama City, the China Offshore Summit in Shanghai are slated for October. Bahamas Landfall events in Mexico, Brazil and Asia are also scheduled to take place in the summer and fall months.

Conference participation and Bahamas Landfall events are scheduled throughout the year by BFSB, and supported by member firms as a means of heightening awareness and interest in the advantages of The Bahamas as the leading and most experienced financial centre in the region.

The fourth LPGA Pure Silk Classic teed off this week at the One&Only Ocean Club Golf Course this week. The tournament will be shown live on the Golf Channel, which reaches 220 million homes in the US, offering enormous exposure and promotional opportunity for The Bahamas.

Hyo Joo Kim has won the season-opening Pure Silk-Bahamas LPGA Classic, relegating Stacy Lewis to yet another second-place finish.

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