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Investment agency head praises Super Bowl ad

President of the Caribbean Association of Investment Promotion Agencies has praised The Bahamas' marketing efforts—in particular the Ministry of Tourism's television ad which aired during the Super Bowl this month. Pictured: Ronald Theodore, recently elected president of CAIPA. 

Friday, February 15, 2013
Friday, February 15, 2013

President of the Caribbean Association of Investment Promotion Agencies (CAIPA) has praised The Bahamas’ marketing efforts—in particular the Ministry of Tourism’s television ad which aired during the Super Bowl this month—saying that it will help strengthen the country’s tourism sector and lure investors to the region.

“I was really pleased to see The Bahamas showcase itself at a big event like that,” said Ronald Theodore, who was elected as CAIPA’s president at the organization’s annual general meeting in Nassau at the end of last year.

CAIPA was formed in 2007 to promote the Caribbean region and provide training and other resources for the investment agencies of member states.

“Our main objective is to enable investment between the promotion agencies of the Caribbean and to increase visibility for foreign direct investment,” said Theodore, who stressed that CAIPA’s role is to help each country in the region play to its strengths.

The CAIPA president also pointed out that The Bahamas’ tourism sector was very strong and growing thanks to developments such as the $3-billion mega-resort Baha Mar, which is scheduled to open late 2014.

“Each island has competitive advantages in particular sectors,” he said. “The Bahamas is known as a great tourist destination. It has a lot to offer and recent developments will lift the tourism product significantly.”

According to Theodore, other potential areas of investment in the Caribbean region include agribusiness, health and wellness and alternative energy. The organization has been involved in investment missions to Europe, Qatar, the United States and South America and hopes a coordinated approach will bring in business from these markets.

Watch the Super Bowl ad here.


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