March, 2013 (Travel Weekly) — The Bahamas unveiled a redesigned website as a component of its new marketing program.

The revamped site is a departure from the information-only site of the past and now includes interactive tours of the 16 main islands of the Bahamas, tips on planning a destination wedding and honeymoon, and suggestions for day trips for cruise passengers.

Hotel and resort packages as well as event information also are included.

The updated site comes on the heels of the destination’s launch of its ad campaign in February that features illusionist David Copperfield, retired basketball player Rick Fox and model Shakara Ledard touting the Bahamas’ beaches, attractions and lifestyle.

“Our integrated marketing efforts are built on programs that engage consumers by showcasing the Bahamas and ease of travel to the destination,” said Obie Wilchcombe, minister of tourism. “We are focused on providing tools that make the trip planning process simple and effective,” he said.

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