Baha Mar has named Bahamian artist John Cox as the creative arts director for the $3.5-billion luxury resort on Cable Beach, The Bahamas.

“As an art lover and collector, some of my favorite pieces are by Bahamian artists,” says Sarkis Izmirlian, Baha Mar chairman and chief executive officer.

“They embody the characteristics which inspired the vision of Baha Mar–the colors, the culture and the warmth of the people of The Bahamas that I know. I want to share this creative experience with our guests.”

As the creative arts director, Cox will drive the creative experience at Baha Mar and oversee the resort’s art gallery, which will showcase the largest collection of Bahamian art in the country.

Bahamian art, some of which will be produced in on-site artist studios, will also be featured in public spaces and in the guest rooms.

Known for his contemporary aesthetic in mixed media and paintings, Cox brings a strong, modern voice to Bahamian art.

In addition to working closely with the Baha Mar’s local art alliances–The D’Aguilar Art Foundation, The Dawn Davies Collection and the National Art Gallery of The Bahamas–Cox’s experience as an internationally exhibited artist and chief curator of the NAGB will be an integral part of building collaborative efforts with the creative community.

“Baha Mar is changing how the world sees The Bahamas. We have some of the most beautiful beaches in the world but we also offer a destination experience that speaks to contemporary culture which is valuable to both business and leisure travellers,” says Obie Wilchcombe, Minister of Tourism for The Bahamas.