Tuesday, May 15, 2012
Tuesday, May 15, 2012
Many small and medium sized hotels, particularly those in the Family Islands, are now able to take advantage of volume purchase discounts afforded to chain hotels and large resorts due to a new discount programme unveiled by American Hotel Register, an allied member of the Bahamas Hotel Association (BHA).
The new initiative, the American Independent Advantage Program, was announced at BHA’s recent membership meeting by Marcus Guara, director of sales for the Caribbean, Latina America and the cruise lines for American. American is the world’s largest supplier of hotel products including, linens, towels, sheets, bath amenities, case goods, outdoor furniture, uniforms and tens of thousands of other products.
American’s director for sales Marcus Guara (left) presents the Hotel Industry Partners Scholarship Fund contribution to BHA president Stuart Bowe (right) and executive vice president Frank Comito.
The programme is exclusive to independent hotels and tourism-related members of BHA and provides purchase savings of up to 20 per cent on over 3,000 product stock keeping units (SKUs) from over 50 vendor products. The programme also provides incentives for reducing freight costs.
BHA president Stuart Bowe commended American, stating: “We applaud American and welcome this important initiative, which assists independent small and medium sized hotels by giving volume pricing discounts that large hotels and chains have long benefited from. While working with a group of small hotels several years ago, the idea for a discount programme was seeded. Since that time, we have explored numerous options and are pleased that the American Hotel Register has worked with us to come up with a solution.”
In announcing the programme, Guara stated: “For several years we have explored with BHA how to support some of the purchasing needs of the many small independent hotels throughout The Bahamas. We believe we’ve come up with an incentive programme that works for all parties. In addition to the discount programme, American will contribute one per cent of all sales through the programme to the BHA scholarship fund.”
American contributed $1,000 to the Hotel Industry Partners Scholarship Fund as a sign of its commitment to the project.
“Programmes like this support our small hotels, many of which are owned by Bahamians, and located on the Family Islands where the cost of purchasing goods is higher. We are especially pleased that the programme will assist with our ongoing scholarship initiatives, and the $1,000 down payment made by Marcus and American demonstrates their commitment,” according to president Bowe.