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MOTA launches campaign in Canada

The Bahamas Ministry of Tourism and Aviation presented its new creative campaign featuring Lenny Kravitz to Canadian media and travel industry partners during a local campaign launch event May 2 at the Bisha Hotel in Toronto. Pictured: (from left) Paul Strachan, senior director, Bahamas Tourist Office, Canada; Joy Jibrilu, director general, Bahamas Ministry of Tourism; Dionisio D'Aguilar, Minister of Tourism and Aviation; Alvin Smith, Bahamas high commissioner; and Tommy Thompson, deputy director general. (MOTA Photo)

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TheBahamasInvestor.com
Tuesday, May 7, 2019
Tuesday, May 7, 2019

The Bahamas Ministry of Tourism and Aviation (MOTA) presented its new creative campaign featuring Lenny Kravitz to Canadian media and travel industry partners during a local campaign launch event May 2 at the Bisha Hotel in Toronto.

Set to the lyrics of Kravitz’s song Fly Away, the television commercial and supporting marketing campaign debuted in January in the US and will begin running in broadcast markets across Canada this week.


Supporting digital content will allow MOTA to raise awareness of the destination’s many islands.

The new digital hub draws visitors into island-specific microsites, delivering inspiring vertical market video content on topics ranging from island hopping and boating to culture and cuisine.

“We are excited by this campaign… allowing us to reach a broad new audience, especially digital content consumers, through authentic storytelling,” said Minster of Tourism Dionisio D’Aguilar.

“We believe this campaign demonstrates that to consumers in a true, direct way by sharing many of our people, their islands and their stories with the world. Setting it all to perfect music is icing on the cake,” said director general of tourism Joy Jibrilu.

International arrivals to The Bahamas have been on an upward trend in since October 2017 and closed 2018 strong, increasing 15 per cent in January 2019 and 11 per cent in February year-over-year, and future bookings continue to outpace the previous year.

New and revitalized hotels, including Baha Mar, Atlantis Paradise Island, Lighthouse Pointe in Freeport, and Peace and Plenty on Great Exuma, among others, are contributing to the growing demand.

Royal Caribbean International has opened its $250m Perfect Day at CocoCay private destination – the first in the cruise line's new global Perfect Day Island Collection.

The Carnival Sunrise made its inaugural visit to Grand Bahama Island May 4. With a total of 5,000 passengers and crew members, the ship sailed from Norfolk, Virginia, to Half Moon Cay and added the brief stop to Freeport before returning to Norfolk, Virginia.

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