Samantha Watson, vice president and chief financial officer at Foyil Asset Management, Sharon LaFleur, Jr relationship officer at Julius Baer Bank & Trust (Bahamas) Ltd, and Philippa Willie, operations product specialist at UBS Trustees (Bahamas) Ltd, have been selected as Bahamas Brand Ambassadors for 2012 by the Bahamas Financial Services Board (BFSB).

The trio of Bahamas Brand Ambassadors will be the faces of the industry in The Bahamas to promote a cohesive message of The Bahamas Advantage, the branding theme for the country’s financial services industry.

They will be involved in a broad range of communications programmes coordinated by BFSB to promote The Bahamas Advantage branding.

The brand, the basis for the ambassador programme, promotes the various advantages of The Bahamas as a financial services jurisdiction. One of the key advantages is the expertise and commitment of the industry’s professional workforce.

Photo from left to right: Samantha Watson, vice president and chief financial officer, Foyil Asset Management; Sharon LaFleur, Jr relationship officer, Julius Baer Bank & Trust (Bahamas) Ltd; Jean Marc Fellay, chairman, Association of International Banks and Trust Companies (AIBT); Philippa Willie, operations product specialist, UBS Trustees (Bahamas) Ltd; and Aliya Allen, chief executive officer and executive director, the Bahamas Financial Services Board (BFSB).